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Introduction to Google Analytics

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Google Analytics Google Analytics is a free resource provided by Google for SEO . In this analytics tool, you can track and analyze the performance of your website or app. It gives insights about website traffic, visitors behaviour, session duration, the device used by visitors, place and time, interaction details, troubleshoot, etc. To track your website using Google Analytics, you need to add a tracking code provided by Google Analytics to your website. Which are the different traffic sources to a website? There are mainly five different types of traffic sources coming to a website. Direct Traffic : This means that entering a website's address directly to a browser to visit a website. Organic Traffic : People visit websites by searching naturally using keywords in search engines like Google, Yahoo, Bing, etc. Social Media Traffic : This refers to the visits coming from social media platforms like Facebook, Twitter, etc. Referral Traffic : If a user is coming to a website by ...
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Google Search Console

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What is Google Search Console? Google Search Console also known as Google Webmaster Tools , is one of the most important tools provided by Google. It is one of the basic tools used in SEO ( Search Engine Optimization ). It is a free resource that helps to communicate with Google. It is mainly used to verify the ownership of a website. After verifying the ownership, you will get a dashboard in Google Search Console. All the communication related to that blog or website will be done with Google Search Console. It includes introducing the pages of your website to Google, submitting sitemaps, inspecting URLs (whether Google crawled the URLs or not), requesting for index, etc. If Google didn’t crawl the URLs, you can test it live. After it will be available, you can then request for index. Google Search Console helps in controlled SEO practice. Because it helps you to target audience based on country, language, age group, etc. So that we can develop and implement optimization practice bas...
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On Page Optimization in SEO

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What is On-Page Optimization? On-Page Optimization also known as On-Site Optimization refers to all the changes made inside a webpage in order to improve its position in the search results and earn organic traffic. For example, site’s content, title tags, keyword usage, URLs, internal links, etc. Whereas Off-Page Optimization refers to the changes made outside a website like backlinks, reviews, recommendations, etc. Snippet is a summary portion displayed in google search results page which consists of site name, URL, title and description. In On-Page Optimization, we can optimize a webpage easily by dividing it into two sections – Head section and Body section . Head Section Head section is optimized first. Head section consists of URL, title and meta description. At first, Google analyses its URL and check whether there is any hint about the website. After that it analyses the title. a)  Title Optimization <title>Write the Title</title> Some of the factors that he...
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History and Evolution of SEO

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SEO Before discussing the history behind SEO, let’s begin with the term search engine . All of us are aware of the term search engine. Search engine is a software that helps us find a piece of information in the internet using keywords. It will access all the information according to our web search. Google is one of the most commonly used search engine. Other popular search engines are Yahoo, Bing, Baidu etc. Search Engine Optimization (SEO) is a process by which the websites are ranked to the top or higher position in search engines. In short, an act of optimizing or improving the search results and increasing organic traffic in search engines. History of SEO When it comes to the history of the search engine named Google, it takes us to a university project done by two students. The idea of Google was a part of that project with an aim to provide relevant information and google.com came into existence from 1998. At that time, the search results were sent to the email id provided by...
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